Fake iTunes reviews row settled

Fri Aug 27, 2010

 BBC News

The US Federal Trade Commission (FTC) has ruled against a marketing firm that posted favourable reviews of its clients' gaming applications on iTunes.

Reverb Communications employees posed as ordinary reviewers in a ploy that the FTC called "deceptive advertising".

The firm must now remove all of the reviews posted by its employees.

Read More: http://www.bbc.co.uk/news/technology-11107843

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